An online home for all things EO

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/3dd281b7-5b33-4107-a7be-50054c0f0c1c/ce3ec59d-7b8c-475d-8d4f-795887a2ce28/EO_Calendar_Icon.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/3dd281b7-5b33-4107-a7be-50054c0f0c1c/ce3ec59d-7b8c-475d-8d4f-795887a2ce28/EO_Calendar_Icon.png" width="40px" /> What’s new this month. Click here to see what we have added in September

</aside>

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/3dd281b7-5b33-4107-a7be-50054c0f0c1c/d6727c9c-f2d2-46c0-b076-7dd889663df5/EO_Phone_Icon.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/3dd281b7-5b33-4107-a7be-50054c0f0c1c/d6727c9c-f2d2-46c0-b076-7dd889663df5/EO_Phone_Icon.png" width="40px" /> Can’t find what you are looking for?

</aside>

Send us an email at: [email protected]

</aside>

Send the link to our Partner tool kit:

bit.ly/eo-partner-toolkit

EO_20-06-22_9177AH1_9177_ANDY_HUGHES (1920x1080).jpg

Our Brand

Our brand is far more than a logo. It’s who we are, and what we stand for. It’s the way we speak, the products we make, our shared sense of purpose.

Every interaction we have with our customers and the outside world has an impact on how we are perceived. That’s why it’s vital that everything we do is on brand and reaches the highest possible standards.

These guidelines are designed to introduce you to the foundations of our brand, and give you all the tools you need to go out and bring it to life as we embark on the next stage of our electric adventure.

Logo

Our logo is a vital part of our brand identity. It not only helps us build brand recognition with consumers, but also ensures that all our output is consistent across every touchpoint.

Our blue logotype is our preferred logo choice, and should be used wherever possible to aid brand recognition.

Primary Logo

Our blue logotype is our preferred logo choice, and should be used wherever possible to aid brand recognition.

EO Logo Blue - Notion.png

<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/3dd281b7-5b33-4107-a7be-50054c0f0c1c/a9cc572f-defa-4386-8641-81c58947c0c8/EO_Download_Arrow_.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/3dd281b7-5b33-4107-a7be-50054c0f0c1c/a9cc572f-defa-4386-8641-81c58947c0c8/EO_Download_Arrow_.png" width="40px" /> Downloads

EO_Blue.eps

EO_Blue.png

</aside>

Secondary Marks

There will however be instances where our blue logotype doesn’t work with the design, such as when placed on top of an image or a coloured background. When this is the case, we should use our logotype in white.

Our logotype is also available in black and we should use this logo whenever the logo is going to be printed internally. This is as a result of our electric blue being very hard to replicate in print.

EO Logo White - Notion.png

EO_White.png

</aside>

EO Logo Black - Notion.png

EO_Black.png

</aside>

Colour

Colour is an important part of our brand identity and plays a vital role in helping us build an identifiable brand.

Our primary palette consists of three colours; EO Electric Blue, Black and White. But it’s EO Blue that is our signature colour, the one that sets us apart from the competition and grabs the attention.

To ensure consistency and to aid brand recognition as we continue to grow, we should stick to our primary palette for all communications.