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Send us an email at: [email protected]
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Send the link to our Partner tool kit:
Our brand is far more than a logo. It’s who we are, and what we stand for. It’s the way we speak, the products we make, our shared sense of purpose.
Every interaction we have with our customers and the outside world has an impact on how we are perceived. That’s why it’s vital that everything we do is on brand and reaches the highest possible standards.
These guidelines are designed to introduce you to the foundations of our brand, and give you all the tools you need to go out and bring it to life as we embark on the next stage of our electric adventure.
Our logo is a vital part of our brand identity. It not only helps us build brand recognition with consumers, but also ensures that all our output is consistent across every touchpoint.
Our white logotype encased in our EO blue circle is our preferred logo choice, and should be used wherever possible to aid brand recognition. In instances that don’t allow for you this, please reach out to [email protected] and we can provide alternatives to meet your needs.
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_.jpg){kind=logo}
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There will however be instances where our blue logotype doesn’t work with the design, such as when placed on top of an image or a coloured background. When this is the case, we should use our logotype in white.
Our logotype is also available in black and we should use this logo whenever the logo is going to be printed internally. This is as a result of our electric blue being very hard to replicate in print.
<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/3dd281b7-5b33-4107-a7be-50054c0f0c1c/a9cc572f-defa-4386-8641-81c58947c0c8/EO_Download_Arrow_.png" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/3dd281b7-5b33-4107-a7be-50054c0f0c1c/a9cc572f-defa-4386-8641-81c58947c0c8/EO_Download_Arrow_.png" width="40px" /> Downloads
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Colour is an important part of our brand identity and plays a vital role in helping us build an identifiable brand.
Our primary palette consists of three colours; EO Electric Blue, Black and White. But it’s EO Blue that is our signature colour, the one that sets us apart from the competition and grabs the attention.
To ensure consistency and to aid brand recognition as we continue to grow, we should stick to our primary palette for all communications.
EO Electric Blue
#3A56FF
58, 86, 255
78, 66, 0, 0
2728 C
Black
#000000
0, 0, 0
0, 0, 0, 100
PMS Black C
White
#FFFFFF
255, 255, 255
0, 0, 0, 0
Typography is a big part of our visual identity and an important part of building a recognisable brand. Our chosen typeface is Circular Pro, a sans-serif font selected for the way its geometric proportions compliment our logo. This typeface should be used across all of our communications.
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